Credits :
Jaguar Design Director : Ian Callum
Programme Manager : Penny Wesley
Exterior Design Director : Adam Hatton
Exterior Design Manager : Paven Patel
Lighting Specialist : Paul Jobling
Exterior Lighting Designer : Marc Tran
Photography : Jaguar
The main idea on this refresh of the Jaguar XE, was to make the car more assertive by reducing the height of both the headlights and the rearlights.
We emphasized on the Calligraphic J blades signature at the front and at the rear a calligraphic chicane line.
We introduced a laser etched pattern on top of the J Blades, the daytime running light which made reference to the original Jaguar heritage pattern. 
Development sketches
Early functionning prototypes
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